Presentation Services

+64 021.453.418:: thelab@fe29.com

Many artists do not consider the framing and mounting of their works until after they have been completed. Even then their budgets for this component are often very low and the end result often reflect this.

Fe29 believes that framing and mounting is a critical element of the work itself as it affects the impact of the artist’s work on the viewer and therefore its marketability. We encourage our artists to consider this element from the beginning and work with them to help  find creative, innovative and elegant solutions  that will ensure the highest quality product is presented to clients.

The framing and mounting of all works included in the exhibitions Transcending Pathos and First Light were designed and implemented by Fe29 artists. Painter Julian Maher commented that she had never seen her works presented so well. The higher prices received for these works indicated the buyers agreed.

Peace Like a River shows how the copper work of Cecilia Orr benefited from the framing elements added by furniture designer Mark Love.

Another area Fe29 assists it’s artists is with the professional photographing of artworks for marketing purposes. Not many new artists can afford to have their works professionally photographed, but by utilizing the skills of artist photographers working with Fe29, we can obtain high quality images of the works at a reasonable cost. This approach benefits all parties including our photographic artists, who are offered opportunities for earning supplementary income.